A SUSTAINABLE BAKERY DELIVERING HANDMADE BISCUITS AND BAKING SETS, SPREADING JOY THROUGH A LOVE OF BAKING.
Strategy | Brand
Nature, sustainability and a playful spirit are at the heart of the Honeywell brand. They spread joy through their love of baking and are dedicated to making a difference in the world by being fair, ethical and sustainable.
To mark their 10th year in business, Honeywell Biscuit Co. tasked us with creating a new name and identity that better communicated the company they are today - thriving, and newly B-Corp certified. We worked closely with founder Rebecca Honeywell-Ward to deliver a brand strategy and visual identity which we then implemented across their packaging, print marketing & digital communications.
Honeywell’s packaging has been carefully developed to limit waste, by allowing the in-house team to repurpose boxes across various product offerings. Stickers and bellybands were designed to be customised and printed by the packing team - creating a versatile but cohesive packaging scheme that caters for both finished biscuits and DIY baking kits.
A sub-identity was created for little bakers, with the addition of bright colours, nostalgic-feeling illustrations, and playful stickers and activity cards.
The new Honeywell identity extends to a refreshed e-commerce website that celebrates their sustainability journey alongside their range of products.
We also established a set of guidelines and templates for their social media, to help the internal team plan new content.
